Friday, July 9th, 2010
The Creative Media Centre has been the subject of a rigorous mystery shopping review by Innovation Centre resident company Shopper Anonymous.
The undercover customer service survey happened earlier this year at the Creative Media Centre, as well as at the Innovation Centre – another Sea Space-owned business centre in St Leonards.
The Creative Media Centre’s Commercial Manager Linda Jeffcoate comments: “We’re always looking for innovative ways to maintain our high levels of service and customer satisfaction. Shopper Anonymous provided us with excellent feedback from their mystery shopping survey”.
Shopper Anonymous – lead by Managing Director Jonathan Winchester – also ran a focus group involving many of the centre’s resident companies. This provided a confidential, unbiased environment for feedback and suggestions to improve the service provided by the business centre.
Innovation Centre Commercial Director Jenny Haley praised how the mystery shopping and focus groups were received within the buildings:
“Our clients were impressed that we’d taken the time to find out how they felt… we will definitely be holding more focus groups and doing further mystery shopping.”
For more information about how mystery shopping and customer focus groups can benefit your company, visit http://www.shopperanonymous.co.uk or call 01424 858 230.
Tags: Creative Media Centre, Innovation Centre, Jenny Haley, Linda Jeffcoate, mystery shopping, Sea Space, shopper anonymous